Paid patient acquisition and Google Ads for aesthetic and specialty practices
Reach patients who are searching for your services now. We plan Google Ads and, where it fits, paid social around your priority services, then connect each ad to a page and a clear way to request an appointment.
No phone number or appointment required for the report.
What is paid patient acquisition?
Paid patient acquisition is advertising built to end in a booked consultation. It uses Google Ads and, where it fits, paid social to reach patients who are looking for your services. The goal is an request your team follows up, not a click.
A click costs money whether or not the visitor calls. Results depend on the whole path. The ad must match what the patient searched. The page must match the ad. The form must be easy. Your team must reply fast. A weak step anywhere wastes the spend above it.
For aesthetic and specialty practices, one more factor applies. Advertising platforms restrict some health and aesthetic messages, and rules differ by service and location. We plan every campaign around current policies and your team reviews each ad before it goes live.
Paid campaigns work best beside organic visibility. Read our patient acquisition guide to see how the pieces connect, or see how we help for each capability. For organic results, see search visibility.
Paid campaigns work when four steps hold together
Ad spend only pays off when every step passes the patient to the next one.
The ad
It meets a patient who is searching or scrolling.
Matches the service searchedFollows platform policyWe check: intent, wording, approvalThe page
It repeats the promise and explains what comes next.
One page for each serviceFast and clear on a phoneWe check: match, speed, next stepThe request
The patient calls or sends a form.
Call and form trackingA short, simple formWe check: tracking and form pathsThe follow-up
Your team replies and offers a consultation.
An owner for each requestA fast first replyWe check: speed and handoffMost practices manage the first step and stop. We plan all four. For step 2, see website conversion. For step 4, see CRM and follow-up.
Six building blocks of a paid program
Each piece helps a paid visit turn into an request your team follows up. You approve every ad.
Campaigns built around the services you want to grow
Each priority service gets its own campaign structure, with keywords and messaging matched to what patients search. A patient who searches for one treatment should see an ad for that treatment and land on a page about it.
What is included
- A campaign plan for each priority service
- Keyword and intent research
- Ad copy matched to each search
- Budget split by service
What you review
- The services and budget split
- Every ad before it goes live
- Search terms that trigger your ads
- Changes after each review
Part of paid patient acquisition.
Botox consultations with your care team
Request a consultationFacebook and Instagram for the services social allows
Paid social suits some services and audiences. We plan it when it fits your goals and platform rules allow. Social reaches people before they search, so the message teaches first and invites a consultation second.
What is included
- Audience and message planning
- Creative that follows platform policy
- Retargeting, where rules allow
- A page that continues the message
What you review
- Which services use social
- Every creative before launch
- Audience choices
- Requests from social, where tracked
For profiles and organic content, see social media.
What to expect at your first visit
Request a consultationAd copy written for platform rules and your review
Platforms limit health and aesthetic claims, and the limits change. We write ads around current policies and avoid outcome promises. Your team reviews every ad for accuracy and brand voice. Each platform decides what it approves.
What is included
- Copy written around current policy
- No guaranteed outcomes
- A review step for your team
- Revisions after disapprovals
What you review
- Every headline and description
- Claims about treatments
- Disapproved ads and fixes
- Wording on landing pages
Pairs with search visibility content.
A page that repeats the promise of the ad
Each campaign points to a page that matches the ad, sets clear expectations and makes the next step easy. A mismatch between the ad and the page is a common reason clicks do not become requests.
What is included
- One page for each priority service
- Clear next step and short form
- Fast loading on a phone
- Provider and trust details
What you review
- Every page before launch
- Match between ad and page
- Form and call options
- Page results by service
See website conversion.
Know which ads produce requests
Calls, forms and bookings are measured so clicks, requests and booked consultations are reported separately where your systems track them. Spend and clicks explain activity. Tracking explains results.
What is included
- Call and form tracking review
- Agreed definitions for each action
- A reporting view by campaign
- A monthly review before billing
What you review
- Spend, clicks and requests by campaign
- Consultations booked, where tracked
- Gaps in tracking
- Definitions we agreed
Make sure paid requests get an answer
Paid requests need a fast, consistent response. Otherwise the spend is wasted on leads nobody answers. We review who owns each request and how fast the first reply goes out.
What is included
- A review of who answers each request
- A simple handoff from ad to team
- Reply time targets your team sets
- A clear next step for each request
What you review
- First reply times
- Requests with no owner
- Booked consultations, where tracked
- Changes to the handoff
See CRM and follow-up.
Signs your paid program needs attention
Start here when you want to test demand for a service or improve campaigns you already run.
Clicks without requests
People click your ads but few call or request a consultation. How we check: we compare ads, pages and forms.
One campaign for every service
Different services share the same ads and the same page. How we check: we map each service to its own campaign.
Unclear results
Reports show clicks and spend but not booked consultations. How we check: we review call and form tracking.
Slow follow-up
Requests wait too long for a response. How we check: we review who owns each request and how fast they reply.
Plan campaigns around real intent
Each service gets its own campaign structure and its own landing page.
| Campaign type | Who it reaches | Where it sends them | What we review |
|---|---|---|---|
| Search | Patients searching for a treatment or provider. | The page for that service. | Search terms, ad wording and request volume. |
| Local | Patients near your locations. | The page for that location. | Hours, phone number and map details. |
| Paid social | People who fit the audiences each platform allows. | A page that explains the service. | Audience choices, creative and requests. |
| Retargeting | Visitors who viewed a service page and did not request, where rules allow. | A page with the next step. | Frequency, message and platform rules. |
You set the budget and approve the message
Our fee covers planning, management and reporting. The ad budget is separate and goes to the advertising platforms.
What you control
- The monthly ad budget, paid to the platforms
- Which services we promote
- Approval of every ad before it runs
- Final say on every treatment claim
What we handle
- Campaign planning and setup
- Ad writing for your review
- Ongoing management and testing
- Tracking review and monthly reporting
We do not promise requests, patient numbers or revenue. Each platform decides what it approves.
How the work is organized
Every deliverable supports one goal: more relevant requests that reach a consultation.
Your first 30 days
Review what runs now and launch a focused start.- 1Account and campaign reviewWhat runs now, what it costs and what it produces.
- 2Priority services and budget planThe services to promote and how to split the budget.
- 3Tracking setupCalls, forms and bookings measured accurately.
- 4First campaigns and landing pagesA focused set of campaigns launched after your approval.
- 5Follow-up reviewWho answers each request and how fast.
Every month after
Keep improving and keep you in control.- 1Campaign reviewTargeting, messaging and landing pages reviewed and refined.
- 2Search term and audience checksWasted spend removed and better audiences added.
- 3New testsNew ads and pages tested against current ones.
- 4Your approval on every adYou review messaging before it goes live.
- 5Clear reportingClicks, requests and booked consultations reported separately where your systems track them.
Paid campaigns work best with the other services
Ads start the visit. These services help the rest of the path.
| Service | How it connects to paid acquisition |
|---|---|
| Website conversion | Gives each campaign a page that turns clicks into consultation requests. |
| CRM and follow-up | Makes sure every paid request gets an owner and a fast reply. |
| Search visibility | Builds organic results while paid campaigns reach patients sooner. |
| Local SEO and Google Maps | Keeps profiles and details accurate for patients near your locations. |
| AI search visibility | Uses the same clear, consistent information to help AI tools describe your practice. |
Measure more than clicks and spend
Clicks show activity. Requests and bookings show whether paid campaigns help your practice grow.
Spend and reach
Is the budget reaching the right people?Requests
Are they reaching out?Appointments
Are they booking?We agree on definitions first and keep spend, requests and booked consultations separate. See how we measure results.
Six paid program mistakes we fix often
These patterns waste budget for many practices. Most are fixable without a larger spend.
Sending ads to the home page
A general page does not match a specific search. Each service needs its own page.
One campaign for every service
Mixed campaigns blur the budget and the message. Separate them by service.
Writing outcome promises
Platforms reject them and patients doubt them. Describe the consultation instead.
Ignoring search terms
Unchecked terms waste spend on searches that never become patients.
Slow replies to requests
A paid lead cools fast. Give every request an owner and a target reply time.
Measuring only clicks
Clicks do not show requests or bookings. Reporting should follow the patient.
See your practice through a prospective patient's eyes
We review your public online presence, including whether your ads and pages match, and email you a brief snapshot. You share your name, email, and website.
No phone number or appointment required.
Review Before Billing
Each month, you review the completed work for 10 to 15 minutes before we send an invoice.
Complimentary Audit + One Complimentary Fix
After the report and a call, qualified practices may receive a deeper audit and one fix.
- One complimentary improvement for each qualified practice
- We choose it from the audit findings, with your approval
- The work takes 60 to 90 minutes at most, at Agency Boost expense
- Redesigns, paid advertising, third-party costs, and large development projects are not included
- You provide the website access or authorization we need
- No obligation to buy services afterward
Paid patient acquisition, answered
Can you advertise aesthetic and health services on Google and Meta?
Platforms restrict some health and aesthetic ads, and policies vary by service and location. We plan campaigns around current platform rules and your team reviews the messaging. Each platform decides what it approves.
Do you manage the ad budget?
You set the budget and pay the advertising platforms directly. Our fee covers planning, management and reporting.
Do you run social media for us?
Yes. Our social media service plans profiles, content and paid social. This page covers paid social campaigns. You approve every post and ad.
How soon do ads produce requests?
Timing depends on your market, budget and approvals. Campaigns can produce requests once they are approved and launched. We do not guarantee requests, patient numbers or revenue.
Do you write the ads?
Yes. You review every ad for accuracy and brand voice. Nothing goes live without your approval.
How is paid different from search visibility?
Paid campaigns reach patients you pay to reach and stop when the budget stops. Search visibility builds organic results over time. Many practices use both. See search visibility.
What if an ad is disapproved?
We review the reason, revise the wording with your team and resubmit. We cannot control the platform decision, so we write around current policy from the start.
Does my practice need every service?
No. We start with the biggest gap in your patient journey. See how we help to learn when each capability fits.
How does this fit the bigger picture?
Paid campaigns are one way to start the path from search to consultation. Read the patient acquisition guide to see every step.